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High drop-off rates in enterprise trial signups due to a complex, multi-step onboarding flow.
The company had a great product but a leaky funnel. Their signup process was built for engineers, not decision-makers. Executives were abandoning the form because it asked for too much technical detail upfront.
We rebuilt the front-end to prioritize conversion rate optimization (CRO) while dynamically enriching details in the background.
Rebuilt the form to ask only for a business email initially. We enriched the data in the background using Clearbit API, capturing the company size and industry without asking the user.
Transitioned the multi-page form into a single, lightning-fast modal interface built on React, reducing the perceived effort required to sign up.
Leads were routed instantly to Salesforce with full enrichment data, allowing the sales team to call high-value prospects within 5 minutes of signup.
By removing friction and automating the data gathering, we unlocked a massive bottleneck. The business result was a 215% increase in qualified leads entering the sales pipeline, directly attributing to $4.2M in new potential revenue in just one quarter.
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